Marketing (BUS 2330)

Term: 2026 Fall Semester

Faculty

James R MaxwellShow MyInfo popup for James R Maxwell

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Cape Girardeau MAC Outreach CenterShow MyInfo popup for Cape Girardeau MAC Outreach Center

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Schedule

Mon-Wed, 8:30 AM - 9:45 AM (8/24/2026 - 12/19/2026) Location: OUTRC CAPEO 101

Description

A study of the decision areas involved in providing consumers with goods and services. Topics include product decisions, branding, packaging, consumer motivation, consumer characteristics, pricing, promotion, and distribution. Students develop a hands-on understanding of marketing and current industry trends through real world projects and assignments.