Marketing (MGT 1550)

Term: 2014 Spring Semester

Faculty

Melissa J BorenShow MyInfo popup for Melissa J Boren

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Advisor Old MAC HS Dual CreditShow MyInfo popup for Advisor Old MAC HS Dual Credit

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Description

A study of the decision areas involved in providing consumers with goods and services. Topics include product decisions, branding, packaging, consumer motivation, consumer characteristics, pricing, promotion, and distribution. Students develop a hands-on understanding of marketing and current industry trends through real-world projects and assignments.