Advertising and Sales Promotion (MGT 2030)

Term: 2015 Spring Semester

Faculty

Melynda C BarksShow MyInfo popup for Melynda C Barks

Mbarks@mineralarea.edu

Schedule

Mon-Wed, 1:30 PM - 2:45 PM (1/12/2015 - 5/16/2015) Location: MAIN AS 103

Description

Prerequisite: Must have met one of the following: a minimum score of 18 on the ACT reading, or 250 on the Accuplacer Next Generation reading, or a minimum grade of C in RDG0900 or ENG0990 or ENG0090, or concurrent enrollment in RDG0900, or have earned 24 college-level semester credit hours.
A study of the marketing activities that stimulate consumer and organizational purchasing. Students will develop and present effective advertising layouts and sales campaigns using various strategies and media.