Advertising and Sales Promotion (MGT 2030)

Term: 2016 Fall Semester

Faculty

Advisor Cape Girardeau CTCShow MyInfo popup for Advisor Cape Girardeau CTC

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Michael Steven BaremoreShow MyInfo popup for Michael Steven Baremore

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Advisor Old MAC HS Dual CreditShow MyInfo popup for Advisor Old MAC HS Dual Credit

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Description

Prerequisite: Must have met one of the following: a minimum score of 18 on the ACT reading, or 250 on the Accuplacer Next Generation reading, or a minimum grade of C in RDG0900 or ENG0990 or ENG0090, or concurrent enrollment in RDG0900, or have earned 24 college-level semester credit hours.
A study of the marketing activities that stimulate consumer and organizational purchasing. Students will develop and present effective advertising layouts and sales campaigns using various strategies and media.