Marketing Research (MGT 2610)

Term: 2013 Spring Semester

Faculty

Melynda C BarksShow MyInfo popup for Melynda C Barks

Mbarks@mineralarea.edu

Description

Prerequisites: Sophomore standing, instructor consent and one of the following: (1) a minimum score of 18 on the ACT reading, or 250 on the Accuplacer Next Generation reading, or (2) a minimum ACT reading score of 16, or Accuplacer Next Generation reading score of 240, AND a 3.5 cumulative high school grade point average or (3) or a minimum grade of C in RDG0900, ENG0990, or ENG0090, or (4) concurrent enrollment in RDG 0900, or (5) have earned 24 college-level semester credit hours.
Students will gain practical business knowledge of the basic process of marketing research so that they will be better users of marketing research. Students will learn how to evaluate the need for marketing research and determine the sufficiency of research proposals while giving them the tools to conduct basic analysis on their own.