Marketing (BUS 2330)

Term: 2015 Spring Semester

Faculty

Lynne WisdomShow MyInfo popup for Lynne Wisdom

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Administration MAC Division ChairShow MyInfo popup for Administration MAC Division Chair

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Description

A study of the decision areas involved in providing consumers with goods and services. Topics include product decisions, branding, packaging, consumer motivation, consumer characteristics, pricing, promotion, and distribution. Students develop a hands-on understanding of marketing and current industry trends through real world projects and assignments.