Marketing (BUS 2330)

Term: 2024 Summer Semester

Faculty

Division Chair MAC Business, Computers, and MathShow MyInfo popup for Division Chair MAC Business, Computers, and Math

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Lynne WisdomShow MyInfo popup for Lynne Wisdom

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Description

A study of the decision areas involved in providing consumers with goods and services. Topics include product decisions, branding, packaging, consumer motivation, consumer characteristics, pricing, promotion, and distribution. Students develop a hands-on understanding of marketing and current industry trends through real world projects and assignments.