Customer Relations (MGT 1160)

Term: 2019 Fall Semester

Faculty

Melynda C BarksShow MyInfo popup for Melynda C Barks

Mbarks@mineralarea.edu

Description

CRM refers to the methodologies and tools that help businesses manage customer relationships in an organized way. CRM processes that help identify and target their best customers, generate quality sales leads, and plan and implement marketing campaigns with clear goals and objectives.