Marketing (MGT 1550)

Term: 2020 Fall Semester

Faculty

Advisor Cape Girardeau CTCShow MyInfo popup for Advisor Cape Girardeau CTC

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MAC Dual Credit AdministrationShow MyInfo popup for MAC Dual Credit Administration

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Michael Steven BaremoreShow MyInfo popup for Michael Steven Baremore

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Description

A study of the decision areas involved in providing consumers with goods and services. Topics include product decisions, branding, packaging, consumer motivation, consumer characteristics, pricing, promotion, and distribution. Students develop a hands-on understanding of marketing and current industry trends through real-world projects and assignments.